What we do
C3 provides communications strategy, public engagement, and marketing support for waterborne transit agencies and public access programs. We understand the unique challenges of communicating about water-based transportation — seasonal ridership patterns, weather-dependent operations, complex multi-agency jurisdictions, and a public that often doesn't know these services exist.
We help agencies build the communications infrastructure to grow ridership, manage service disruptions gracefully, and make the case to elected officials and funders for continued investment.
Core capabilities
- Ridership marketing and awareness campaigns
- Service disruption and delay communications
- New route and service launch communications
- Public access program promotion and wayfinding
- Stakeholder engagement for route planning and service changes
- Annual report and performance narrative writing
- Social media strategy and content for transit agencies
- Media relations and earned media strategy
The case for water
Waterborne transit is often the most underutilized transportation asset in a coastal region. C3 helps agencies make the affirmative case for water — not just as a way to get from A to B, but as a civic amenity, an environmental asset, and a quality-of-life investment that makes coastal communities more livable.
We bring a boater's perspective to this work. Founder Trei Johnson is an active boater and waterfront homeowner who understands the water from the user's side as well as the agency's.